City of Residence: Barcelona and New York
Profession: Creative Director and Photographer
"I’M USED TO WORK WITH WORDS AND CONCEPTS AND APPLY THIS MENTAL PROCESS TO MY INSTAGRAM PICTURES THROUGH TITLES WITH DEEPER MEANINGS OR LITTLE TWISTS TO MAKE MY FOLLOWERS SMILE"
Isabel Martinez knows exactly how to move in the virtual universe of the Internet to capture attention. Her highly conceptual artwork has obtained tremendous popularity and recognition on the most important online image-sharing social network of our time – Instagram.
After a comfortable career for more than ten years in advertising, Isabel Martinez decided to pursue her passion and her highly creative ambitions for the visual universe on her Instagram account @IsabelitaVirtual. The bold career move paid off and her success is clearly reflected in the current number of Instagram followers - no less than 723.000 people!
Her unique artistic skills both as a creative director and an image maker, have resulted in collaborations with brands like Hermès, Viktor&Rolf, Tiffany & Co and Sony.
The custom made, influential and aesthetically strong statements of Isabel Martinez get noticed and respected by people and companies who want to really stand out in the high-speed, continually changing virtual landscape that Instagram now has become.